Fractal geometry is not just a chapter of mathematics, but one that helps Everyman to see the same world differently.

Benoit Mandelbrot.


we are fractal creative

We are a small team of talented designers & developers, lead by Wayne Freeman, collaborating for over two decades to deliver scores of projects of all shapes and sizes. We have truly done it all, numerous times, and we are proud to have delivered for some of the largest and most caring organisations on the planet.  

The name Fractal Creative comes from the natural organisation of complex organisms and chemicals that replicate from a miniscule to a macro level using a mathematical formula that results in a beautifully patterned, and yet profoundly simple, outcome. In the world around us we are surrounded by fractals, often hidden in plain sight including many plants, clouds, music and even gravity itself, is thought to be based upon fractal algorithms. It is a fascinating mystery.

We believe the same principles that drive these natural wonders, can be applied to business and to marketing. Principles, when applied on the micro level, then expanded to the macro, build and grow to bring powerful outcomes. Whether you're a startup or a large multi-national, finding the simple base principles that make your business work at a micro level, can produce success at the macro level. What are your business fractals? 


    To work alongside businesses that seek to engage in attractive, effective, successful marketing outcomes. Outcomes that impact, grow and affect from the smallest to the largest, and in ways that are meaningful, replicable and sometimes astonishing.


The Ussie

Ok, not quite an ussie. But thanks to Covid, we all work like remote trojans.

  • Wayne




  • NAT


  • TIM


trusted partnerships

brands we have worked with

Our extensive client list spans our 25 year career.
I guess if you do the combined experience thing, we've got somethink like a hundered years between us all.
Coz a hundred years ago is relevant.


some interesting facts
(should you be interested) 

Approximate fractals found in nature display self-similarity over extended, but finite, scale ranges. The connection between fractals and leaves, for instance, is currently being used to determine how much carbon is contained in trees. Phenomena known to have fractal features include:

  • Actin cytoskeleton
  • Algae
  • Animal coloration patterns
  • Blood vessels and pulmonary vessels
  • Clouds and rainfall areas
  • Coastlines
  • Craters
  • Crystals
  • DNA
  • Earthquakes
  • Fault lines
  • Geometrical optics
  • Heart rates
  • Heart sounds
  • Lake shorelines and areas
  • Lightning bolts
  • Mountain goat horns
  • Networks
  • Polymers
  • Percolation
  • Mountain ranges
  • Ocean waves
  • Pineapple
  • Proteins
  • Rings of Saturn
  • River networks
  • Romanesco broccoli
  • Snowflakes
  • Soil pores
  • Surfaces in turbulent flows
  • Trees
  • Dust grains

The word "fractal" often has different connotations for the lay public as opposed to mathematicians, where the public is more likely to be familiar with fractal art than the mathematical concept. The mathematical concept is difficult to define formally, even for mathematicians, but key features can be understood with a little mathematical background.

Fun fact. We are built with fractals. Nerve cells function through processes at the cell surface, with phenomena that are enhanced by largely increasing the surface to volume ratio. As a consequence nerve cells often are found to form into fractal patterns. These processes are crucial in cell physiology.

Also. Humans appear to be especially well-adapted to processing fractal patterns with D values between 1.3 and 1.5. When humans view fractal patterns with D values between 1.3 and 1.5, this tends to reduce physiological stress. We guarentee, if you stare long enough at the animation alongside, with a beer, a wine or a good aged scotch, you're likely to feel very relaxed.

All this very helpful information (and the animation) comes from Wiki. Except the beer part.